The U.S. halal food market is projected to reach $21.6 billion by 2029. "Halal" is one of the fastest-growing food search terms in the country — and 40–60% of halal-certified food customers are non-Muslim.
Halal certification is becoming a mainstream quality signal, not a niche qualifier. There is no Zabihah-certified artisan bakery-café franchise at scale in America. That is the space Sweet Reserve occupies — and the territories are just opening.