Back in 2021, a British-Egyptian engineer named Sarah Hamouda and a Filipino culinary consultant, Nouel Catis Omamalin, came up with a chocolate bar in Dubai that no one had ever seen before. It was made with smooth chocolate, nutty pistachio, a little tahini, and a crunchy layer of kataif pastry (the same dough used in knafeh). Originally dubbed as “Can’t Get Knafeh of It.”
Fast forward to 2024, a TikToker named Maria Vehera (@mariavehera257) posted a food review, called it “Dubai Chocolate,” and suddenly the whole world wanted to try it. TikTok, Instagram, YouTube—everywhere you looked, people were unwrapping bars and filming that iconic crunchy bite.
Why Did Dubai Chocolate Go Viral?
Each bar is a mix of silky chocolate, nutty pistachio cream, a touch of tahini for richness, and a crunchy kataif pastry layer that gives it that unforgettable bite. It’s one of those desserts that looks stunning in photos but tastes even better when you actually try it.
People loved how different it was from anything they had tried before. Some said it felt like a fusion of Middle Eastern and European flavors, while others described it as a “luxury snack that surprises you with every bite.”
Our Take
When we saw the buzz, we knew we had to bring that same excitement into our own desserts. Rather than simply recreating the bar, we asked ourselves: “How do we capture the magic of Dubai Chocolate and make it into something our own customers would be excited to enjoy?”
Our solution was to design desserts that bring the same joy—rich flavors, fun textures, and little surprises in every bite. At Sweet Reserve Bakery, we make everything in-house from scratch, right down to our pistachio syrup—so every bite is as fresh and flavorful as possible.
Here’s what we’ve been baking up at Sweet Reserve Bakery:
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Dubai Brownie – Fudgy Chocolate with Pistachio Crunch
Dense, rich, and perfectly fudgy, our Dubai brownie gets an upgrade with a pistachio crunch that keeps you coming back for more. -
Dubai Latte – Creamy Coffee with Pistachio Chocolate Twist
A creamy latte with just the right touch of pistachio and chocolate—a comforting drink that pairs perfectly with any dessert. -
Dubai Cake Jar – Layers of Chocolate Cake & Pistachio Cream
Moist sponge, creamy pistachio filling, and a topping of chocolate—all packed in a jar. Portable happiness. -
Dubai Croissant
A golden, buttery croissant filled with pistachio cream and drizzled with chocolate ganache. -
Dubai Cake
Our tribute to the viral bar. Fresh pistachio cream fills soft layers of chocolate sponge—making it a customer favorite. -
Dubai Cookie – Soft Chocolate Cookie with Pistachio & Chocolate Drizzle
Chewy inside, crisp on the edges, and topped with pistachio cream and chocolate drizzle.
Why Our Customers Can’t Get Enough
Desserts aren’t just about sweetness—they’re about comfort, joy, and shared moments. Dubai Chocolate proved that one dessert can spark connections and create lasting memories. People look for texture, flavor, and that little “wow” moment—and that’s exactly what our cakes and desserts are made to deliver.
The Dubai Cake quickly became one of the most talked-about desserts in town. For fun, our Dubai Cakesicles and Dubai Cake Jars are always a hit for sharing or gifting. And if comfort food is what you’re after—you can’t go wrong with them.
Everyone Wants a Slice!
Instead of simply following the Dubai Chocolate trend, we at Sweet Reserve Bakery took it a step further. We redesigned it in a way that appeals to our customers while preserving the aspects that people loved. Whether it’s the Cake Jar, Cakesicles, Brownies, Croissants, Cookies, or our smooth Dubai Latte, each one carries a touch of creativity and flavor that keeps people coming back.
What started as a global trend has turned into a local favorite here—crafted with care, imagination, and plenty of Sweet Reserve love.
